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Graph of Plan

Digital Agencies & Consultancies

Digital agencies and consultancies are service businesses that deliver projects for clients. They operate on fixed budgets, tight timelines, and reputation-dependent revenue streams.

Segment Profile

Size & Distribution

  • UK Market: ~25,000 digital agencies (< 50 employees avg)
  • US Market: ~50,000 digital agencies
  • Growth: 8% CAGR driven by digital transformation budgets
  • Addressable: Agencies with 5-50 staff and £500k-£5M annual revenue

Pain Points

Delivery risk is existential. A missed deadline damages client relationships, triggers penalty clauses, and creates costly overtime. Agencies absorb this risk personally—there’s no enterprise buffer.

Tool fatigue is real. The average agency uses 15+ SaaS tools. Each new tool requires training, integration, and ongoing maintenance. Agencies are skeptical of “yet another platform.”

Margins are thin. Typical agency gross margins are 40-60%. Any efficiency gain drops directly to the bottom line.

Talent is expensive. Senior developers cost £60-100k/year. Agencies can’t afford idle time, but they also can’t afford to miss specialist skills.

Buying Behavior

  • Decision maker: Operations Director, Delivery Lead, or Founder
  • Budget owner: Often the same person (small orgs)
  • Procurement cycle: 2-4 weeks for tools under £500/mo
  • Trial requirement: Must see value before committing
  • Reference dependent: Ask peers before buying

Success Metrics

Agencies measure tool value by:

  • Hours saved per project
  • Delivery accuracy improvement
  • Client satisfaction scores
  • Margin protection

Why Our Products

Murphy

Primary fit. Murphy’s delivery control directly addresses the agency pain of missed deadlines and client surprise. The ROI case is clear: catch one slip early and Murphy pays for itself.

Key value props for agencies:

  • Client-facing confidence views
  • Multi-project portfolio visibility
  • Early warning before scope creep becomes crisis

SmartBoxes

Strong fit. Agencies need to prototype fast and deploy reliably. SmartBoxes provide:

  • Rapid prototyping without DevOps overhead
  • Consistent environments across client projects
  • Capability packs for common agency tasks

Nomos Cloud

Platform enabler. Agencies building custom AI solutions for clients benefit from:

  • Auditable agent execution
  • Client-facing decision traces
  • White-label deployment options

Acquisition Strategy

Channels

  1. Agency networks: Partnerships with agency associations (DMA, BDA, AAR)
  2. Delivery consultants: People who advise agencies on ops
  3. Case studies: “How [Agency X] caught a £50k slip before it happened”
  4. Tool review sites: G2, Capterra presence

Messaging

  • Lead with delivery risk and margin protection
  • Avoid “AI” hype—agencies are cynical
  • Show concrete time savings in hours/week
  • Reference similar agencies by size and vertical

Targeted By