Converting beta users to paying customers with proven value.
Scope
- Tiered pricing (Starter, Pro, Team)
- Annual contract options
- White-label reports for client presentations
- API for custom integrations
Success Criteria
- £19K MRR run rate
- 50+ paying teams
- Average contract value > £300/mo
- < 5% monthly churn
Pricing Tiers
- Starter (£99/mo): 1 project, basic predictions
- Pro (£299/mo): 5 projects, all integrations
- Team (£799/mo): Unlimited projects, API access
Financials
| Metric | Value |
|---|
| Expected Revenue | £19,000/mo |
| Expected Costs | £3,000/mo |
| Net Contribution | £16,000/mo |
Timeline Variants
| Variant | Start | Duration | End | Status |
|---|
| Expected | M11 | 5mo | M16 | ✅ Included |
| Aggressive | M6 | 3mo | M9 | ✅ Included |
| Speed of Light | M4 | 2mo | M6 | ✅ Included |
Advances Products
Depends On (Milestones)
Enables (Milestones)