Solopreneurs & Freelancers
Solopreneurs and freelancers are individuals running their own businesses—consultants, content creators, designers, developers, and other skilled professionals who work independently.
Segment Profile
Size & Distribution
- UK Market: ~4.3 million self-employed individuals
- US Market: ~16 million self-employed individuals
- Growth: 5% CAGR driven by remote work and gig economy
- Addressable: Tech-comfortable solopreneurs with £30k+ annual revenue
Pain Points
Every hour counts. Solopreneurs don’t have colleagues to delegate to. Administrative tasks directly compete with billable work.
Price sensitivity is extreme. With variable income and no corporate budget, every subscription must justify itself monthly. Many solopreneurs audit subscriptions annually and cut aggressively.
Feast or famine cash flow. Income is lumpy. Solopreneurs need to optimize costs during slow periods but can’t afford tools that take months to deliver value.
Isolation. No team means no one to catch mistakes, remind about renewals, or spot inefficiencies. Solopreneurs need tools that act as a second pair of eyes.
Buying Behavior
- Decision maker: The solopreneur (no procurement process)
- Budget: £0-50/mo for individual tools, rarely more
- Trial requirement: Must offer free tier or generous trial
- Instant value: If it doesn’t help in the first session, it’s gone
- Word of mouth: Trust peer recommendations over marketing
Success Metrics
Solopreneurs measure tool value by:
- Time saved per week (converted to billable hours)
- Money saved per month
- Mental load reduced
- Problems caught before they become emergencies
Why Our Products
P4gent
Primary fit. P4gent’s £9/mo Personal tier is designed for solopreneurs:
- Tracks all supplier relationships in one place
- Catches renewals before auto-charge
- Finds alternatives when prices rise
- Drafts negotiation emails
The pitch is simple: catch one forgotten subscription and P4gent pays for itself for the year.
Key use cases:
- SaaS subscription management
- Freelancer contractor relationships
- Utility and service providers
- Insurance and professional services
SmartBoxes
Emerging fit. Solopreneurs who need custom tools:
- Personal dashboards and trackers
- Automated workflows for their specific business
- Client-facing tools that differentiate their service
Acquisition Strategy
Channels
- Social media: TikTok, Instagram, X content showing “my AI saved me £500”
- Creator communities: YouTube, newsletter, podcast sponsorships
- Word of mouth: Built-in referral incentives
- SEO: “How to audit your subscriptions” content
Messaging
- Lead with specific savings numbers (£X saved)
- Show before/after time comparisons
- Emphasize “set it and forget it” automation
- Use creator/freelancer language, not business jargon
- Feature relatable testimonials from similar people