Go-to-Market Sequencing

We’re building four products on shared infrastructure. The order we launch them matters.

Why the Order Matters

Dependencies: Some products need others to exist first
Learning: Each product teaches us something useful for the next
Cash flow: Revenue from early products funds later ones
Hedging: If product A fails, products B/C/D might still work

Launch Sequence

Phase 1 (M0-M3): SmartBoxes First

Why SmartBoxes leads:

SmartBoxes is both a product and our internal development tool. By shipping SmartBoxes first:

We dogfood our own infrastructure
We prove the Cloudflare-native execution model
We create a distribution channel for capability packs
We generate revenue to fund other products

Phase 1 milestones:

Month	SmartBoxes	Infrastructure
M0	Dashboard MVP, auth, billing	Core sandbox runtime
M1	Capability system, 3-5 packs	Nomos integration
M2	Deploy service (CF Pages/Workers)	Usage metering
M3	Capability marketplace	Multi-tenant isolation

Phase 1 targets:

200+ active SmartBox users
£5K MRR
10+ capability packs
Proven Cloudflare cost model

Phase 2 (M3-M6): Murphy + P4gent (Prove Applications)

Why Murphy and P4gent together:

Both products are applications built on SmartBoxes + Nomos. Launching them in parallel:

Proves the platform can support diverse use cases
Tests two different GTM motions (B2B vs. B2C)
Creates cross-sell opportunities in both directions

Murphy focus (B2B):

Agency wedge with delivery pain
Higher ACV, longer sales cycle
Reference customers for enterprise push

P4gent focus (B2C):

Consumer distribution via social
Lower ACV, self-serve motion
Volume to validate unit economics

Phase 2 milestones:

Month	Murphy	P4gent
M3	Design partners (5-10)	Core loop MVP
M4	First paying teams	Integrations (Xero, email)
M5	Case studies	Intelligence features
M6	Enterprise pilot	Communication drafts

Phase 2 targets:

Murphy: 15+ paying teams, £9K MRR
P4gent: 100+ subscribers, £2K MRR
3 public case studies
Proven platform reuse

Phase 3 (M6-M12): Nomos Cloud Public

Why Nomos Cloud launches last:

Nomos Cloud is infrastructure for other AI builders. It needs:

Proven reliability (months of internal use)
Reference implementations (SmartBoxes, Murphy, P4gent)
Enterprise credibility (SOC 2 in progress)

Phase 3 sequence:

Month	Nomos Cloud	Enterprise
M6	Public beta, free tier	Security documentation
M7	Usage-based billing	First enterprise pilot
M8	Dashboard MVP	SOC 2 audit begins
M9	Query API, story rendering	Enterprise contracts
M10	Framework integrations	Partner channel
M12	SOC 2 certified	5+ enterprise logos

Phase 3 targets:

300+ Nomos Cloud customers
£50K MRR from usage
5+ enterprise contracts
SOC 2 Type II certified

Cross-Sell (Hopefully)

The products share infrastructure, so customers of one might want others. This is optimistic but plausible:

SmartBoxes → Nomos Cloud

SmartBoxes users who build AI tools might need audit trails for production:

User builds AI tool in SmartBox
Tool needs production governance
User adds Nomos Cloud for audit trails

Hope: 10% of SmartBoxes users add Nomos Cloud

Murphy/P4gent → SmartBoxes

Users who see Murphy or P4gent working might want similar tools:

Agency uses Murphy for delivery
Agency wants custom AI tools for clients
Agency adopts SmartBoxes for client work

Hope: 20% of Murphy/P4gent users try SmartBoxes

Nomos Cloud → SmartBoxes

Enterprise customers buying Nomos might want sandboxed execution too:

Enterprise buys Nomos Cloud for compliance
Enterprise wants sandboxed execution
Enterprise adds SmartBoxes

Hope: 50% of Nomos Cloud enterprise add SmartBoxes

These conversion rates are guesses. They might be wildly optimistic.

Revenue Mix Evolution

Year 1 Mix

M3:   SmartBoxes 100%
M6:   SmartBoxes 60%, Murphy 30%, P4gent 10%
M9:   SmartBoxes 40%, Murphy 25%, P4gent 10%, Nomos 25%
M12:  SmartBoxes 30%, Murphy 20%, P4gent 5%, Nomos 45%

Year 2 Target Mix

SmartBoxes: 25% (volume, lower ARPU)
Murphy: 15% (mid-market teams)
P4gent: 5% (consumer, high churn)
Nomos Cloud: 55% (enterprise, high ACV)

Why Nomos dominates long-term:

Highest ARPU (£150 usage + £25K enterprise ACV)
Best gross margins (90%)
Strongest moat (compliance certifications)
Network effects (more agents = more entries = more value)

Risk Mitigation

What if SmartBoxes doesn’t work?

If SmartBoxes fails to find product-market fit:

Murphy and P4gent can still launch (just more expensive to build)
Nomos Cloud can target external agent builders
We lose the cross-sell flywheel but retain viable products

What if Nomos Cloud doesn’t work?

If Nomos Cloud fails to gain enterprise traction:

SmartBoxes and Murphy continue with internal audit
P4gent is unaffected
We lose the highest-margin product but retain consumer/SMB business

What if everything works?

If all four products hit targets:

£100K MRR by end of Year 1 (base case)
£200K+ MRR by end of Year 1 (optimistic case)
Cross-sell between products working
Sustainable business with room to grow

This is the happy path. Things rarely go this smoothly.

Capital Allocation

M0-M3 (Seed/Bootstrap)

Category	Allocation	Focus
Engineering	70%	SmartBoxes core
Marketing	15%	Content, developer advocacy
Operations	15%	Infrastructure, support

M3-M6 (Post-Revenue)

Category	Allocation	Focus
Engineering	60%	Murphy + P4gent
Marketing	25%	Agency GTM, consumer ads
Operations	15%	Customer success

M6-M12 (Growth)

Category	Allocation	Focus
Engineering	50%	Nomos Cloud, platform
Marketing	30%	Enterprise sales, brand
Operations	20%	Compliance, support

Key Decisions

Why not launch Nomos Cloud first?

No internal proof points
No reference customers
Enterprise sales cycle is 6+ months
Would burn cash before revenue

Why not focus on one product?

Shared infrastructure means marginal cost of additional products is low
Multiple products de-risk total failure
Cross-sell creates compounding growth
Different products serve different market signals

Why this specific sequence?

Infrastructure → Applications → Platform is the natural dependency order
B2B + B2C in parallel tests different GTM motions
Platform last means we have proof points when we sell to other builders