Build In Public

Create audience during development through content. Turn the building process into distribution.

The Policy

Document the journey:

1. Write about technical challenges we solve
2. Share architecture decisions and trade-offs
3. Show progress transparently (even when slow)
4. Engage with the communities where our customers live

Why We Think This Works

• Distribution: Content accumulates while we build the product
• Credibility: Technical depth attracts technical buyers
• Compounding: Old content continues to drive traffic
• Filtering: People who find us through content already understand the problem

Constraints It Navigates

• No audience? - Build it while building product, not after
• Single founder? - Writing about what you’re building requires minimal extra effort
• Limited capital? - Content marketing has near-zero marginal cost

What We Write About

• Cloudflare Workers patterns and edge architecture
• Event sourcing for AI observability
• Building agent-native infrastructure
• Lessons learned from shipping

The Metrics That Matter

Not vanity metrics (followers). Engagement metrics (saves, shares, conversations) and conversion metrics (signups from content).

Addresses

• Distribution Cold Start

Leverages

• Cloudflare Native Development
• Event Sourcing Patterns

Works Around

• No Audience
• Limited Capital